Framing a new product or service offering for the market.
Bringing a product or service to market is the culmination of many decisions:
- Product configuration and pricing
- Competitive strategy market segments
- Branding and messaging
- Customer experience
- Delivery channel
Any of these, if wrong, can compromise the launch.
While these decisions are intimately linked, the insights they require may be widely scattered across the enterprise and in the minds of different experts.
What we offer
ThoughtForm helps bring your experts together to shape the go-to-market plan in a unique visual process. As a result you can combine your team’s best insights to create a robust, well-integrated launch plan. The visual launch playbooks that result empower every team member to contribute to the launch’s success.