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Solution Areas

Go-to-Market Planning

Go-to-market planning helps you frame a new product or service for the market. 

Launching a product or service doesn’t happen overnight. It’s the culmination of many challenging decisions about things such as:

  • Product configuration and pricing
  • Market segmentation and entry
  • Branding and messaging
  • Customer experience


Get any of these wrong and it can seriously compromise your launch. But a comprehensive go-to-market framework can help you avoid these potential pitfalls and pave a path to a successful launch. At ThoughtForm, we work with organizations like yours to harness your team’s collective insight and create a powerful go-to-market plan.

ThoughtForm, your go-to-market planning consultant

ThoughtForm supports go-to-market planning by helping your experts get their knowledge out of their heads and onto the page. We design a complete, integrated launch plan for your new product or service. We then develop visual playbooks that empower your team to work together and enter the market with confidence.

Let’s talk.

What’s it like to work with ThoughtForm?

Over the last 40 years, we’ve found that clear communication and team alignment are key to an effective go-to-market strategy. Armed with this knowledge, we’ve developed a number of proprietary tools and methods to build a deep understanding of your specific market goals, and illuminate the clearest path to achieve them:

  • Vision Catching Sessions bring stakeholders together for structured exercises and focused discussions to set the stage for action
  • Foglifters illuminate the big picture by visualizing complex concepts in a tangible, compelling way
  • Design Innovation Guides capture the full project process in a concise, shareable document to reveal key decisions
  • Other communication and learning tools including playbooks, videos, microsites, and training modules, help to convey new ideas in an engaging visual form

Getting started with ThoughtForm is easy. Let us know what you’re planning. We’ll be in touch within two business days.

 

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  • Overview
  • Change Management
  • Innovation System Development
  • Go-to-Market Planning
  • Organizational Learning
  • Brand Definition
  • Digital Transformation

Go-to-market planning in the healthcare industry

For a Fortune 100 health care company, we helped a cross-functional team visualize a launch strategy for an integrated product and services offering. We then helped them visualize and communicate how the new offering would impact operations, sales, and channel partners.

Click to get started

Go-to-market planning in the healthcare industry

For a Fortune 100 health care company, we helped a cross-functional team visualize a launch strategy for an integrated product and services offering. We then helped them visualize and communicate how the new offering would impact operations, sales, and channel partners.

Click to get started

Thoughts on go-to-market strategy

A New Business Model for Sleep: Philips Health

Philips Health is an industry-leading health care technology company that...

B2B vs B2C: differences in go-to-market strategy

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Overcoming decision fatigue

Consumer Choices: Finding the Sweet Spot

Most people agree: choice is good. When businesses offer a...

Avoid confusing potential buyers

Embrace complexity and avoid confusing potential buyers

Sometimes more is more in the eyes of consumers—especially in...

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