Launching a new business model

Our partner:
A New Business Model for Sleep: Philips Health

Philips Health is an industry-leading health care technology company that serves over 100 countries and has almost $21 billion in annual revenue. With leading research, design, and innovation capabilities, Philips Health partners with their customers to transform health care delivery.


Philips faced increasing commoditization in the sleep therapy market and decided to focus on services and software for clients and physicians.

This shift from hardware to patient compliance and outcomes would impact Philips’ operations, development priorities, pricing, and sales model. Leadership and team members needed to understand and embrace the new business model strategy.


ThoughtForm created a series of clear and engaging communication tools that shared the business model strategy with internal and external stakeholders. The visual thinking involved in developing these tools also allowed Philips to refine the details of the vision.

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