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White Papers

See how we solve critical business issues with design.

Gain employee buy-in for your change initiatives

In their definitive change management book Switch, Chip Heath and...

3 Step innovation filter: Finding your best ideas

Using an innovation filter is a necessary, yet often overlooked...

The Power of Brand Voice

Brand development can be confusing—especially for teams that are new...

Bringing visual thinking into your meetings

For most of us, meetings are part of our everyday...

Bad instructions confuse consumers, but great ones delight!

Creating instructions that create value.

A key part of business is strategy and planning: you...

Hand drawn cartoon of a sales person questioning a customer about pain points and using consultative sales techniques.

Win the Customer: Supporting the Consultative Sales Process

Many sales teams today focus on consultative sales techniques rather...

Communicate to Collaborate

Communicate to Collaborate

Collaboration is one of humanity’s greatest attributes. When we collaborate...

Cartoon man standing in a pharmacy aisle trying to make a consumer choice.

Consumer Products: Clearing up The Big Muddy

Making choices about consumer products and services, especially complex ones,...

DigitalTranform_Leadership

The trick to digital transformation

Digital transformation has become essential to doing business in many...

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Crafting Communication for Digital Transformation

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