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Explore some of the insights and observations of the ThoughtForm team.

Design your innovation process

Innovation doesn’t just happen by accident (I mean sometimes it...
Focus-Group-Clear-Communication

Do yourself a favor: Talk to your consumers!

Communicating with consumers is important. Your biggest ally in creating...
buy-in for strategic planning

Pursue early buy-in for strategic planning

Strategic planning for a larger organization can be challenging at...
Digital Transformation Strategy Funnel

Digital transformation strategy: action to insight

Defining your digital transformation strategy has many challenges: technical challenges,...
The Do's and Don'ts of Strategy Communication

Strategy visualization: The common pitfalls

Communicating your new, breakthrough strategy can be a more delicate...
Creating brand alignment internally and externally

Shaping perceptions and sharing brand value

Here’s a question for brand managers, marketing leaders and chief...

Breaking down the barriers to change

Real, lasting change can have many barriers. Audiences can have...
Help consumers make the best decisions

Overcoming emotions to help consumers make the best decisions

The average American adult makes tens of thousands of decisions...
Communicating Change

Communication for change management

Meet Dan. Dan is a 40-year old man who has...