Conversations

Blog

Explore some of the insights and observations of the ThoughtForm team.

Journey maps for budgeting and innovation

Fall is associated with a lot of things: back-to-school, harvests,...
Simple user research methods can help your team stay connected to their audience.

Simple user research: Pick their brains without the mess

It’s essential to understand the people who will interact with...

Brainstorming: Brew the Perfect Storm

Brainstorming — that go-to tool for rapid ideation — can yield mixed results. When...
Napkin Sketch

Six tips to create an effective napkin sketch

People tend to prefer the concrete to the abstract. After...