Conversations

Blog

Explore some of the insights and observations of the ThoughtForm team.

B2B vs B2C: differences in go-to-market strategy

What can business-to-business (B2B) and business-to-consumer (B2C) marketers learn from...

Organizational learning: Use branding for training

Your company’s brand is important. Simply put, a brand is...
behind the curtain

Branding in front of and behind the curtain

When we talk about brand architecture, there are two very...
Customer Listening

What do my consumers want? Four ways to find out

Consumer research sometimes gets a bad rap publicly. Think focus...
Design-Disciplines

Design disciplines: What’s the difference?

The Design Management Institute (DMI) Design Value Index showed that from 2005...

How to keep communication fresh in long-term change

Your organization is months into a long-term change initiative, and...

Use communication to boost long-term change

Some organizational changes begin and end in a reasonable time...

Design your innovation process

Innovation doesn’t just happen by accident (I mean sometimes it...
Focus-Group-Clear-Communication

Do yourself a favor: Talk to your consumers!

Communicating with consumers is important. Your biggest ally in creating...