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Explore some of the insights and observations of the ThoughtForm team.

people climbing a mountain

The power of design in innovation

Design thinking is an integral part of a successful innovation...

Practical design thinking tips

From ideation to communication here are five design thinking tips...

B2B vs B2C: differences in go-to-market strategy

What can business-to-business (B2B) and business-to-consumer (B2C) marketers learn from...

Organizational learning: Use branding for training

Your company’s brand is important. Simply put, a brand is...
behind the curtain

Branding in front of and behind the curtain

When we talk about brand architecture, there are two very...
Customer Listening

What do my consumers want? Four ways to find out

Consumer research sometimes gets a bad rap publicly. Think focus...
Design-Disciplines

Design disciplines: What’s the difference?

The Design Management Institute (DMI) Design Value Index showed that from 2005...

How to keep communication fresh in long-term change

Your organization is months into a long-term change initiative, and...

Use communication to boost long-term change

Some organizational changes begin and end in a reasonable time...