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Explore some of the insights and observations of the ThoughtForm team.

USP Ben Franklin

Your USP doesn’t come from you

Who are you? What do other people appreciate about you?...
The Product Pendulum - centralization vs decentralization

The Product Pendulum: from centralization to decentralization

Why brands and product lines get trapped in a cycle...
Voice of Customer is Dead

VOC is dead. Long live the faster horse.

“If I asked people what they wanted, they would have...
org chart stifles innovation

Is your org chart crushing innovation?

The org chart is the lifeblood of most organizations, the...
Co-design session

Co-design your CX for deep customer connection

I’d like to get you a present. Something I know...
Alessandro Sosa Headshot Banner

Alessandro Sosa joins as Design Intern for Summer 2025

Thoughtform is happy to announce that Alessandro Sosa has joined...
Digital Front Door

Combining the digital and analog front door

When does the patient experience begin? Is it when you...
Patient Experience ROI

Make the business case for investing in patient experience

Patient experience is no longer a luxury. A 2022 study...
Meeting the Moment of Uncertainty

Meeting the Moment: Supporting Our Clients in Uncertain Times

“Budget cuts.” “Headcount reduction.” “Let’s see what happens in the...