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Explore some of the insights and observations of the ThoughtForm team.

Training_personas

Using personas in organizational learning

Marketing professionals and interface designers use many tools and frameworks...
Driving budgeting by seeing priorities

Visual explanations for training: lifting the fog

Here at ThoughtForm, we work on a wide variety of...

Tackling user research: a toolbox

We’ve heard about the benefits of user research for years....
Brand guidelines as clarity tools.

Creating brand guidelines for better UX

A few months ago, I received some interesting feedback from...
Why visual explanations work

Storytelling without words—why Foglifters work

Foglifter® is the term we use at ThoughtForm to describe a visual...

Journey maps for budgeting and innovation

Fall is associated with a lot of things: back-to-school, harvests,...
Simple user research methods can help your team stay connected to their audience.

Simple user research: Pick their brains without the mess

It’s essential to understand the people who will interact with...

Brainstorming: Brew the Perfect Storm

Brainstorming — that go-to tool for rapid ideation — can yield mixed results. When...
Napkin Sketch

Six tips to create an effective napkin sketch

People tend to prefer the concrete to the abstract. After...