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Explore some of the insights and observations of the ThoughtForm team.

Norm Goldberg

Who is your app? Rethink the way you interact

I keep reading that the evidence says we relate emotionally...

What role does design play in our ever-changing world?

There are lots of debates taking shape these days. Many of...

Human Factors: Only Human? Plan for It.

Most customers prefer sleek and user-friendly products to clunky and...

Why do presentations flop?

We’ve all been there. Whether behind the podium or sitting...
Simple user research methods can help your team stay connected to their audience.

Simple user research: Pick their brains without the mess

It’s essential to understand the people who will interact with...

Finding the hidden success in failure

Failure has a bad reputation—worse than it deserves. Of course,...

Brainstorming: Brew the Perfect Storm

Brainstorming — that go-to tool for rapid ideation — can yield mixed results. When...

Storytelling: Conflict required. Giants optional.

Communication isn’t just about presenting facts. It’s also about helping...
Napkin Sketch

Six tips to create an effective napkin sketch

People tend to prefer the concrete to the abstract. After...