Creating change in the healthcare industry is a major challenge. The industry’s complex web of regulations and compliance standards often blocks the implementation of innovative ideas. The risk-averse culture of healthcare institutions leads to a resistance toward change. Long-standing ideas about “best practices” make it challenging to adopt new approaches, even if they promise improved outcomes or efficiency.
Financial constraints add another layer of complexity. Healthcare organizations often operate on tight budgets, making it difficult to allocate resources for experimentation or large-scale transformative initiatives. The fear of financial instability can overshadow the potential long-term benefits of change, deterring investment in innovative solutions. Add to that the lack of standardized systems and seamless data exchange that hampers the integration of new technologies, and taking a chance on new technologies like artificial intelligence and big data analytics becomes a major risk.
On the first episode of our 8-episode podcast series “Creative Change,” we sat down with Greg Frank, Senior Director of Global Clinical Marketing and Thought Leadership at GE HealthCare. We talked all about how to make real change in such a change-averse industry. From transforming the way his own organization understands their consumers and organizes their marketing practices, to understanding the appetite for change across the entire healthcare industry to find opportunities for real innovation, this conversation covers the full span of the challenges and rewards of driving difficult change.
Listen below for the full interview!