Blog

Explore some of the insights and observations of the ThoughtForm team.

Help consumers make the best decisions

Overcoming emotions to help consumers make the best decisions

The average American adult makes tens of thousands of decisions...
Communicating Change

Communication for change management

Meet Dan. Dan is a 40-year old man who has...
diversify accelerate innovation

Why is Jargon Bad for Business?

Synergy. Leverage. Alignment. Value-added. Cross-platform. Writers and leaders alike have...
experience design for training journey mapping

Journey maps for organizational learning

When developing a learning program, training teams often spend their...
Training_personas

Using personas in organizational learning

Marketing professionals and interface designers use many tools and frameworks...
Driving budgeting by seeing priorities

Visual explanations for training: lifting the fog

Here at ThoughtForm, we work on a wide variety of...

Tackling user research: a toolbox

We’ve heard about the benefits of user research for years....
Brand guidelines as clarity tools.

Creating brand guidelines for better UX

A few months ago, I received some interesting feedback from...
Why visual explanations work

Storytelling without words—why Foglifters work

Foglifter® is the term we use at ThoughtForm to describe a visual...