Crafting a comprehensive brand definition.

No good brand stands alone. It evolves from a prior state, harmonizes with a family of relatives, and faces off against a slate of competitors—while staying rooted in the culture of its enterprise. Strong brands deeply engage all these relationships, with an added spark of originality. Though the result can be simple, the recipe is complex.

Defining these relationships for a brand is a social process. It calls for blending the diverse insights and observations of many stakeholders. Their perspectives deepen the brand’s import and meaning. And as a bonus, these stakeholders form a core of supporters who can lend momentum to the new brand in its early days.

What we offer for brand definition

ThoughtForm helps organizations originate a meaningful brand definition by working systematically to define all facets of the brand, building consensus along the way. This creates a foundation for a compelling re-design that hits all the right notes.