Services

Whether you are setting a new course, activating a strategy, creating new experiences, or rethinking a brand, let us work with you to build a path to creative and successful change. Our proven approach will ensure that you avoid blind spots, align stakeholders, and realize the full value of your initiative.

Transformative Strategies

  • STRATEGY SHAPING
  • FUTURE STATE
  • ENVISIONING
  • STAKEHOLDER ALIGNMENT
  • BUSINESS MODELING
  • MARKET SCANS
  • VALUE MAPPING
  • OPPORTUNITY DISCOVERY
  • OFFERING ARCHITECTURE

Transformative Strategies

Untangle your strategy and find the thread that will take you into the future.

Deciding where you want to go isn’t enough to get you there if your goals are unclear, your roadmap is incomplete, and your teams are headed in different directions. We combine proprietary visual design tools with deep business acumen to help you align your ideal future with your organizational priorities. The result? A clear strategy and change roadmap that makes you more efficient, more connected, and more profitable.

Envisioning a Safer Future: MSA Safety

Knowledge is safety. To help workers in hazardous environments, MSA asked Thoughtform to help them integrate IIoT tech into their safety products.
Philips Health Launching a New Business Model

A New Business Model for Sleep: Philips Health

Shifting the focus of their business from hardware to patient compliance and outcomes required Philips to understand and embrace a new way of operating.

Compelling Communications

  • STRATEGY STORYTELLING
  • MESSAGE FRAMEWORKS
  • COMMUNICATIONS PLANS
  • FOGLIFTER® VISUAL EXPLANATIONS
  • INFORMATION DESIGN
  • OPERATIONS PLAYBOOKS
  • CUSTOMER AND STAKEHOLDER COMMUNICATIONS
  • TRAINING AND ENABLEMENT TOOLS

Compelling Communications

Cut through the corporate noise with stories that go beyond words.

To gain the necessary buy-in to get where you’re going, you have to make yourself heard. For 45 years, we’ve been designing intuitive visual communications to cut through the day-to-day corporate noise and deliver an irresistible story straight to your key stakeholders. Our easy-to-absorb visual stories help you quickly build trust and alignment so you can stop justifying yourself to the higher-ups and move quickly toward your goals.

From Steel to Silicone: Caterpillar

Caterpillar's dealer sales teams were used to selling iron. But evolving digital services required them to explore a new, customer-focused sales process.

Designing the Innovation Process: Anthem

When Anthem decided it was time to create a new focus on innovation, it needed executive and enterprise buy-in for its new culture to be successful and long lasting.

Inspired Experiences

  • ETHOS DEVELOPMENT
  • CUSTOMER LISTENING
  • USER PERSONAS
  • JOURNEY MAPPING
  • SERVICE BLUEPRINTING
  • SYSTEM MAPPING
  • TOUCHPOINT
  • PROTOTYPING
  • TEAM LEARNING TOOLS 

Inspired Experiences

Deliver a customer experience so good they’ll think you’re reading their texts.

Customers who feel truly understood become customers for life. Using the power of human-centered design, we delve deeply into your organization and your customers to design a sustainable CX that’s seasoned with empathy and delight. From customer listening to creative ideation, journey mapping, and touchpoint design, we help you build such a meaningful connection with your customers that they’ll only have eyes for you.

Improving the Student Experience: Parkhurst Dining

An estimated 30% of full-time college students drop out within their first year. Can a well-designed meal plan help to change that?
Two men talking to one another in front of the University Hospital's Cutler Center for Men Men's Health Center

Men’s Health Pioneers: The Cutler Center for Men

Men just don’t like going to the doctor. But when this hesitance results in delayed diagnoses and treatments, it can bring serious consequences.

Irresistible Brands

  • MARKET INSIGHTS
  • VALUES AND MISSION REFINEMENT
  • BRAND STRATEGY AND POSITIONING
  • MESSAGE MAPPING
  • NAMING AND VISUAL BRANDING
  • BRAND STANDARDS
  • GO TO MARKET PLANNING
  • BRAND COMMUNICATIONS

Irresistible Brands

Build a brand so alive you’ll want to ask it out for dinner.

Your brand is your organization’s representative in the world. Its design should be as intentional and strategic as you are. We combine creative design methodology and deep organizational knowledge to turn your mission into a brand identity that puts your true value front and center. Because when your customers deeply understand you and your values, they will be happy to trust you with their business long into the future.

Organizational Transformation: Breathe PA

Many organizations find it hard to change. Orchestrating change is complex, and even the most well-intended stakeholders can disagree on the correct path.
Helion Tablet Image

Bringing Home Care to Market: Helion

Before launching their post-acute provider network solution into the market, HM HCS needed to define key aspects of their brand — and be reborn as Helion.
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