Case Studies
Bringing Home Care to Market: Helion
Supporting the path to commercialization
Our partner:
Bringing Home Care to Market: Helion
Helion grew out of a successful initiative by its parent company, as a solutions-driven healthcare technology and services subsidiary. Their expertise is focused on home and community care. Helion helps health insurance payers cultivate high-performing networks while empowering home health and other post-acute care providers to operate at their best. In doing so, they help patients heal better.
Opportunity
HM Home and Community Services (HM HCS) had validated an effective solution for optimizing post-acute provider networks and care delivery. As the next stage, they were looking toward a commercial launch. In order to activate their commercialization strategy, however, they needed to define and articulate key aspects of their offering and brand.
Solution
Combining design-based methods with deep expertise in healthcare, ThoughtForm guided the HM HCS team through a systematic and collaborative process. This helped them articulate a clear and detailed value story. The team gained not only a strong brand and differentiated market position, but also a deep alignment to a common mission. As a result, HM HCS was relaunched as Helion, and was able to make this transition with greater success and speed.
Download NowOur Approach
Aligned team to a shared mission and vision
Brought added definition to key value propositions
Structured and positioned a comprehensive suite of services for launch
ThoughtForm educated Helion and instilled best practices in terms of how we think about go-to-market, defining value to our stakeholders, creating offering architectures, and much more.
Shima Arab, Director of Strategy Development, Helion