Supporting the path to commercialization

Our partner:
Bringing Home Care to Market: Helion

Helion grew out of a successful initiative by its parent company, as a solutions-driven healthcare technology and services subsidiary. Their expertise is focused on home and community care. Helion helps health insurance payers cultivate high-performing networks while empowering home health and other post-acute care providers to operate at their best. In doing so, they help patients heal better.


HM Home and Community Services (HM HCS) had validated an effective solution for optimizing post-acute provider networks and care delivery. As the next stage, they were looking toward a commercial launch. In order to activate their commercialization strategy, however, they needed to define and articulate key aspects of their offering and brand.


Combining design-based methods with deep expertise in healthcare, ThoughtForm guided the HM HCS team through a systematic and collaborative process. This helped them articulate a clear and detailed value story. The team gained not only a strong brand and differentiated market position, but also a deep alignment to a common mission. As a result, HM HCS was relaunched as Helion, and was able to make this transition with greater success and speed.

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Our Approach

Helion Approach 1

Aligned team to a shared mission and vision

Helion Approach 2

Brought added definition to key value propositions

Helion Approach 3

Structured and positioned a comprehensive suite of services for launch

ThoughtForm educated Helion and instilled best practices in terms of how we think about go-to-market, defining value to our stakeholders, creating offering architectures, and much more.

Shima Arab, Director of Strategy Development, Helion

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