Building a culture of innovation

Our partner:
Designing the Innovation Process: Anthem

Anthem Inc. is one of the nation’s leading health insurance and health benefits companies. Headquartered in Indianapolis, Indiana, Anthem is a Fortune 500 publicly traded company. Its national health plans and specialty companies provide coverage to tens of millions of members across the United States.


In 2015, Anthem decided it was time to change part of its enterprise strategy by creating a new focus on innovation. But, it needed both executive and enterprise buy-in for its new culture of innovation to be successful and long lasting.


Thoughtform helped Anthem develop and communicate its innovation vision and give its employees the tools to translate that vision into action. Communicating the innovation vision gave Anthem employees what they needed to understand the big picture, connect the dots to other efforts, participate in the process, and build momentum.

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Our Approach

Created an illustration style and nomenclature that reinforced Anthem's inclusive and innovative culture.

Positioned two new innovation-focused areas within Anthem's corporate infrastructure.

Visualized innovation funding and acceleration processes to give employees the big picture.

Download the full project story to learn more!

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