Case Studies
Accelerating Organizational Design: Anthem
Accelerating change through visual thinking and communication
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Accelerating Organizational Design: Anthem
Anthem, Inc. is working to transform health care with trusted and caring solutions. Their health plan companies deliver quality products and services that give their members access to care they need. With over 74 million people served by its affiliated companies, including nearly 40 million within its family of health plans, Anthem is one of the nation’s leading health benefits companies.
Opportunity
Organizational design can be a tricky undertaking for any company, especially one as large as Anthem, Inc. During an organizational design process, it’s crucial that the team and all of the people they touch—including leaders and internal partners—have a clear understanding of the process, roles, and goals to ensure they stay focused. Being able to tell the team’s story in a way that is clear and concise drove both efficiency and effectiveness.
Solution
To help the organizational team codify their thinking, create internal alignment, and communicate efficiently and effectively with partners, Thoughtform facilitated the team to discuss their design principles, approach, and big ideas. We then translated their vision and process into an easy to understand, single-page Foglifter and a deep-dive playbook that was shared with the Anthem executive team, internal partners, managers, and other leaders.
Download NowOur Approach
Created a visual representation to arrive at a solution everyone could agree on.
By illustrating the process, the organizational design team was able to think it through from beginning to end, and create a shared focal point for discussion.
Armed the team with the tools to get swift and full-hearted approval from leadership.
The Foglifter® that ThoughtForm and Anthem co-created helped the team present to Anthem’s leadership to establish the premise of the project quickly. With less time spent explaining, the team was able to spend more time in meaningful discussion.
Rapidly engaged internal partners to implement the process.
Using the Foglifter®, the organizational design team was able to orient other teams quickly. The plan was then unpacked further in the Playbook. With both tools in use, participants could more easily envision and understand their roles within the overall effort.