We’re Thoughtform: a strategy and experience studio. We help organizations drive internal change, create brand- deﬁning experiences, and envision a clear path to the future.
When you’re executing a complex initiative with transformative potential for your business, it can be hard to ﬁnd a successful path. Our visual thinking strategies harness your organization’s collective insight to ﬁnd the best path, get everyone on board, and launch successfully.
Thoughtform draws on a 40- year history of thoughtful, rigorous design to solve our clients’ complex challenges.
Today, Thoughtform is a tight- knit team of thoughtful and inquisitive people who share a belief in the power of design to solve tough business problems. When you work with Thoughtform, you get more than a well-designed strategy. You get a partner who takes the time to get to know you and your business. A partner who will work with you to challenge old assumptions, uncover new opportunities, and set a clear, actionable path to the future.
Our process is guided by four key principles. In our experience, it is these ideals, in concert with our unique process, that ensures unmatched strategic results.
Creativity. It’s our instinct to view old problems from new angles. To combine familiar elements into surprising new ideas. To notice what’s been looked at but not seen. We believe creativity is the essential mindset of innovation.
Inclusivity. None of us are as smart as all of us. We believe in bringing diﬀerent voices together to design solutions that are truly human- centered. We delight in the variety of life experience, and we believe diversity yields quality.
Clarity. We believe that clarity is a strategic asset. We’re driven to untangle and understand. We seek to broaden perspectives, illuminate blind spots, make sense of complex ideas, give form to new thoughts.
Optimism. Where some see problems, we see opportunity. We believe that through the power of design all futures are possible. From our process to our solutions, we consider the lives people live and the ways we can enlarge their experience.