We’re ThoughtForm: a strategy and design consultancy based in Pittsburgh, PA. At ThoughtForm, we blend management insight with design-based methods to help organizations make the value of their initiatives visible.
We’re expert business communicators. Our team is made of strategists, designers, writers, illustrators, and other experts who love to explain complex topics in elegant visual form. We work seamlessly across different media and design disciplines.
To do all that, we use tools and methods like:
- Group facilitation
- Research and prototyping
- Visual thinking
- Information design
- Content strategy and creation
- Graphic and visual design
We’ve worked with clients in a variety of industries, but all of our clients have a few things in common:
- Complex product or service offerings, sometimes highly regulated
- Facing pressure to change how they relate to their customers, how they bring their offerings to market, or how their businesses work
- Complex organizations, with many stakeholders and many people who need to understand the “how,” “what,” and “why” of change
ThoughtForm draws on a 40-year history of thoughtful, rigorous, and pragmatic design to solve complex business communication problems for its clients.
Our founders Reed Agnew, Don Moyer, and Grant Smith met at the legendary Westinghouse Design Center, where they worked alongside figures like Charles Eames, Paul Rand, and Eliot Noyes. During their time at Westinghouse, Reed, Don, and Grant discovered a shared passion for making information clear and engaging through design. In 1980, our firm was established as Agnew Moyer Smith Inc.
Throughout the years, we’ve designed award-winning projects ranging from print to wayfinding to brand identity to multimedia to business strategy. We’ve worked with a series of Fortune 500 accounts that bring complex and interesting challenges to solve. And our work has been published in books and magazines, presented at the TED Conference, and featured in Harvard Business Review.
On our 25th anniversary in 2005, we changed our name to ThoughtForm Inc., reflecting our role of giving visual form to thought. We also welcomed a new generation of leadership, inaugurating Steve Frank and Norm Goldberg as principal shareholders.