We’re ThoughtForm: a strategy + design consultancy. We blend strategic planning with design thinking to help companies build more value into their boldest ideas, and make that value visible to the stakeholders that matter.
When you’re executing a complex initiative with transformative potential for your business, a successful path can be hard to find. Our visual thinking strategies harness your organization’s collective insight to find the best path, get everyone on board, and launch successfully.
We use a variety of tools and methods that blend strategic planning with design thinking, including:
- Exploratory group workshop facilitation
- Rapid prototyping and napkin sketching
- Visual thinking strategies
- Information and service design
- Content strategy and creation
- Graphic and visual design
We bring the dual perspectives of strategy and design to every project. For each engagement, we pair a design strategist versed in untangling complexities with a business designer experienced in cultivating value. Together they work closely with your team to envision and shape your new program, product, process, or platform.
Over the last 40 years, we’ve had the opportunity to work with clients across many industries. While each client faces their own unique challenges, all of our clients have a few things in common:
- They’re driving a mission-critical initiative for their enterprise
- They have a variety of complex product or service offerings, which may be highly regulated
- They’re facing pressure to change how they do business, relate to their customers, or bring offerings to market
- They operate within complex organizations with many stakeholders who must align to the planned future state
We are built for these challenges. Nothing is more satisfying to us than meeting a new client and helping them create the future they dream of. If you think our expertise could help you change the future, let’s get started.
ThoughtForm draws on a 40-year history of thoughtful, rigorous, and pragmatic design to solve complex business communication problems for its clients.
Our founders Reed Agnew, Don Moyer, and Grant Smith met at the legendary Westinghouse Design Center, where they worked alongside figures like Charles Eames, Paul Rand, and Eliot Noyes. During their time at Westinghouse, Reed, Don, and Grant discovered a shared passion for making information clear and engaging through design. In 1980, our firm was established as Agnew Moyer Smith Inc.
Throughout the years, we’ve designed award-winning projects ranging from print to wayfinding to brand identity to multimedia to business strategy. We’ve worked with a series of Fortune 500 accounts that bring complex and interesting challenges to solve. And our work has been published in books and magazines, presented at the TED Conference, and featured in Harvard Business Review.
On our 25th anniversary in 2005, we changed our name to ThoughtForm Inc., reflecting our role of giving visual form to thought. We also welcomed a new generation of leadership, inaugurating Steve Frank and Norm Goldberg as principal shareholders.