Developing a market-ready portfolio.
In a textbook world, product and service portfolios would reflect order and balance. In the real world, portfolios develop organically to seize opportunities or address emerging issues. Over time they can become unwieldy with excess offerings, inconsistent naming, messy overlaps, weak cross-selling, and underperforming legacy items.
It’s a complex puzzle touching many operational areas, from product to engineering to IT. While the complexity of the portfolio grew from many discrete decisions, the way out is by bringing stakeholders together. If they buy into a shared view of the value inherent in your products, and the tradeoffs needed to reshape the portfolio, they can discover a path forward.
What we offer
ThoughtForm helps teams create a strategic portfolio that reveals the true value of your offerings. We bring stakeholders together in a visual process that helps them reconfigure, reprioritize, and reassess offerings. The result is a portfolio that’s more than the sum of its parts—building on your best capabilities, matching it to market demand, and growing your revenue. And your team is aligned, informed, and excited to sell it.