Anthem, Inc. is working to transform health care with trusted and caring solutions. Their health plan companies deliver quality products and services that give their members access to the care they need. With over 74 million people served by its affiliated companies, including nearly 40 million within its family of health plans, Anthem is one of the nation’s leading health benefits companies.


Organizational design can be a tricky undertaking for any company, especially one as large as Anthem, Inc. During an organizational design process, it’s crucial that the team and all of the people they touch—including leaders and internal partners—have a clear understanding of the process, roles, and goals to ensure they stay focused. Being able to tell the team’s story in a way that is clear and concise drove both efficiency and effectiveness.


To help the organizational design team codify their thinking, create internal alignment, and communicate efficiently and effectively with partners, ThoughtForm facilitated the team to discuss their design principles, approach, and big ideas. We then translated their vision and process into an easy to understand, single-page Foglifter® and a deep-dive playbook that was shared with the Anthem executive team, internal partners, managers, and other leaders.

Visualizing thinking is powerful. Once we started drawing alternate business structures, the group started to make rapid progress. Norm Goldberg‚ Principal and Strategist, ThoughtForm

What did we do?
  • Created a visual representation to arrive at a solution everyone could agree on.
  • Armed the team with the tools to get swift and full-hearted aproval from leadership.
  • Rapidly engaged internal partners to implement the process.
  • Accelerating Anthem Organizational Design

  • Anthem Inc Accelerating Organization Design

  • Accelerating Organizational Design Anthem Image 4

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  • Accelerating Organizational Design Anthem image 2

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