This week, our continued exploration of of 26 user research methods brings us to category number 2: Show Me.
Show Me is all about the places and things that people interact with. Both physical or digital spaces and objects provide clues about what they value, what tasks they want to simplify, and what kinds of tools or technology they prefer. These two methods can give you access to those insights.
These methods are both best deployed with users who can articulate their needs and are aware that you’re asking. Later in the series, we’ll give you some methods that work for users who don’t even know what problem they are having or who you don’t want to question directly.
Guided Tour
Ask a participant to give you a tour of their space relevant to your concept. Pay special attention to how they customize their environment. Use your observation skills to identify where your product is stored and how the environment of the bathroom, kitchen, or car affects the product’s use.
Personal Inventory
Ask participants to show you and talk about the contents of their purse, briefcase, pockets, car, or desk drawers. Your goal is to understand what people deem important enough to carry with them or store nearby, and why it makes the cut.
If you’d like to hear more about how to use these methods, give us a call. And if you want to learn about the first category of methods: Tell Me, read on.