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Explore some of the insights and observations from the ThoughtForm team.

What do my consumers want

What do my consumers want? Four ways to find out

Consumer research sometimes gets a bad rap publicly. Think focus...
Design-Disciplines

Design disciplines: What’s the difference?

The Design Management Institute (DMI) latest Design Value Index in...
create-meaningful-content

Create meaningful content for humans and machines

You don’t need to look hard to find people talking...
B2B Sales Teams

WATCH: B2B sales in three questions

Download and share the transcription for this video with your...
Why are my sales messages not connecting

Why are my sales messages still not connecting?

Many B2B experts still find themselves asking the question “Why...
visual-thinking-internal-consultants

Visual thinking for internal consulting

Are you an internal consultant? Whether or not you use...
Defining Brand Voice

WATCH: Defining your brand voice

Click here for a downloadable transcript of this interview. MB:...

WATCH: Communicating Change

Download the full transcript for “Communicating Change” KF: Welcome to...
ThoughtFormLongTermChange

How to keep communication fresh in long-term change

Your organization is months into a long-term change initiative, and...