On a theoretical level, business owners know branding is critical to standing out in a competitive market, but on a practical level, do they know what branding really means?

Defining branding is so complex because it encompasses all the little pieces that make your small business what it is. Branding is your company’s web design, but it’s also the way you greet customers as they walk in your front door. It’s what your employees wear, and what your building looks like (or if you even have a building at all). Your “brand” encompasses everything that makes up you, your brand’s image, and your employees.

ThoughtForm’s Marisa Boevers weighs in on what “brand” means to her.