Let’s be honest: businesses don’t always give consumers the information they need to make smart decisions—especially when it comes to complex products. It’s not for lack of thought or effort. It’s simply that the many things that a business wants to say can easily overwhelm the essential things that a consumer needs to know. Where consumers want an open door and a clear path to understanding, they may find a wall of words with no way through.

High-information decisions—like selecting a health care plan, using a new pharmaceutical, creating a retirement plan, or even picking a school—demand that consumers learn new concepts and compare multiple factors. That’s not easy. ThoughtForm can help you frame product or service information to support smart decisions, with plain language and visualizations that pave the road to understanding. In the end, you get informed consumers who are ready to buy. It’s a win-win.

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